INDUSTRY:
Brand identity
Name:
BAY Sneaker
YEAR:
2025
BRAND IDENTITY BAY SNEAKER
about.
"This is a brand identity design project that I completed in my first semester of senior year at university. This project was born with the aspiration to bring Vietnamese shoes and Vietnamese culture to all over the world."
BAY is a Vietnamese shoe brand that incorporates cultural elements of Vietnam into its designs. Blending traditional features with youthful dynamism, the brand aims to connect young Vietnamese people to their cultural identity and foster national pride. The name "BAY", which means "to fly" in Vietnamese, symbolizes the brand's aspiration to bring Vietnamese culture to the global stage.
LOGO.
The BAY logo consists of two elements; the icon Lac and the wordmark. It represents the aspiration and desire of the brand to soar high and go far. The logo should alwaystry to exist with the symbol and wordmark together. In noway should the logo be modified' distorted' or redrawn.
